The Hidden Strategy To Get More Leads in This Market: Mastering Open Houses

By Jacqueline Smith

Jacqueline Smith started in real estate in 2015 and sold 52 homes her first year in the business as a solo agent. After considering growing her own team, and exploring different team models, she decided to partner with Place in 2017. The partnership allowed her to fast track her growth, and provide better systems and models to her agent partners. Her and her team in Vancouver Washington now close over $165M in annual sales volume, while keeping the quality of the agent and client experience at the forefront.

How can you maximize your open house? Many agents dismiss open houses, thinking they don’t yield results, but with the right plan, they can be a significant opportunity in today’s market. Today, I’ll share how you can do that.

The first key step is selecting a high-traffic location, such as a new listing or one with a recent price reduction. Next, a robust marketing plan is crucial. This should involve circle prospecting in the neighborhood, door knocking, a social media campaign, and engaging your database. Adequate signage is essential to attract visitors, especially in adverse weather conditions.

During the open house, you should be prepared with effective scripts to identify potential buyers or sellers and assess their existing agent relationships. Offering valuable items to attendees can set you apart. After the open house, prompt follow-up is vital. We recommend setting aside 30 minutes immediately after the event to call, text, and email attendees.

If you’re interested in our team’s open house plan, please fill out this link, and we’ll send it to you. Last weekend, our team conducted nine open houses with an average of five groups per house, adding over 100 leads to our database in just one weekend. Call or email us if you want an open house that is sure to stand out.