Stand Out and Win More Listings In 2024

By Jacqueline Smith

Jacqueline Smith started in real estate in 2015 and sold 52 homes her first year in the business as a solo agent. After considering growing her own team, and exploring different team models, she decided to partner with Place in 2017. The partnership allowed her to fast track her growth, and provide better systems and models to her agent partners. Her and her team in Vancouver Washington now close over $165M in annual sales volume, while keeping the quality of the agent and client experience at the forefront.

Here’s the truth about our market: Being a seller in 2024 is challenging. Home prices remain high in most areas around the country, but we’re no longer in the red-hot pandemic market. On top of that, higher interest rates have made moving less appealing for most. Someone listing their home now is probably beating themselves up for missing the peak of the market, which is why you need to strike a balance between being an empathetic friend and a professional expert during your listing appointments. Today, I’m sharing three tips to help you shine with clients and win more listings in this confusing market:

1. Look at the data from more than one angle. Don’t fall into the trap of being narrow-minded with comparative analysis. A lot of people are relying on news or social media for market information, but I don’t recommend doing that; instead, look at data from different perspectives. The market is moving and healthy, especially in the Southwest Washington and Portland Metro area. Right now, we are seeing great numbers for July. Stay positive but realistic.

2. Set yourself apart. To be frank, most listing agents’ pitches to clients are practically the same. Since the average seller meets with two or three agents, they’ve probably heard a good 80% to 90% of your pitch already. It’s important that you prepare something that will set you apart to highlight what you do. I recommend preparing a list of 10 things you do differently from other agents so that you’ll be more likely to stay in your clients’ minds after your meeting.

3. Be confident, not deferential. Sellers have a lot of anxiety about the current market, and they want a professional to lead and guide them through the sales process. Be straightforward with your marketing strategy, and try to project confidence. Your clients want to be led, not waited upon, so proactively try to meet their needs instead of waiting for them to have a problem for you to solve. You are a professional and your clients value your input, strategy, and experience.

Hopefully, these tips will help you win more listings. These tips are what I’ve used in the past to become a top agent. If your business isn’t growing as fast as you want it to, we should talk. Just give me a call or send me an email. I look forward to hearing from you.