3 Proven Tips To Get More Buyers From Open Houses for Agents

By Jacqueline Smith

Jacqueline Smith started in real estate in 2015 and sold 52 homes her first year in the business as a solo agent. After considering growing her own team, and exploring different team models, she decided to partner with Place in 2017. The partnership allowed her to fast track her growth, and provide better systems and models to her agent partners. Her and her team in Vancouver Washington now close over $165M in annual sales volume, while keeping the quality of the agent and client experience at the forefront.

What is our team’s number one source of business right now? It’s open houses. With our agents succeeding at a high level, I want to share three tips that can help you get more business from your open houses.

1. Create a system. Just as you follow a process when you get a new listing, you need a solid system for your open houses. This includes a marketing strategy, a prospecting plan before the event, and a follow-up strategy afterward. With a system in place, you won’t miss any steps, allowing you to maximize your marketing and reach more people.

2. Practice your script. When potential buyers come into your open house, you want to impress them. Since you might only have a few visitors, make each interaction count. Be clear on what to say, how to say it, and when to say it. This preparation will help you connect with visitors confidently and effectively.

3. Follow up immediately. I often see agents host their open house on Saturday and then wait until Monday to follow up. But think about it: Buyers are back at work on Monday and might not be focused on real estate anymore. Instead, reach out the same day. This helps solidify your relationship with potential buyers and sets the stage for your next meeting or connection.

If you want to learn more about our open house system, feel free to call or shoot me an email at (360) 800-1334 or jacqueline@evergreenrealestatepartners.com. I’m always happy to share more information with you. Also, stay tuned for my future posts, where we’ll dive deeper into our system and how we help our agents succeed at a super high level with open houses.