The Top 3 Things You Must Include In Your Online Newsletter

By Jacqueline Smith

Jacqueline Smith started in real estate in 2015 and sold 52 homes her first year in the business as a solo agent. After considering growing her own team, and exploring different team models, she decided to partner with Place in 2017. The partnership allowed her to fast track her growth, and provide better systems and models to her agent partners. Her and her team in Vancouver Washington now close over $165M in annual sales volume, while keeping the quality of the agent and client experience at the forefront.

What are the key essential things you should include in your client database newsletter? An engaging newsletter helps you keep in touch with your clients as well as keep you top of mind whenever they need real estate advice.

Here are three essential components to include, as well as some things that you should NOT include in your newsletter to maximize its impact:

1. Market updates and news. Your clients look to you, first and foremost, as the go-to resource for all things real estate. Your first goal should be to meet their expectations for expertise and professionalism. Especially in today’s fluctuating market, they need you to be a source of current information and, often, a voice of reason. Don’t be afraid to share your analysis on local market trends, housing inventory levels, and average home prices. Offering your professional take on how these trends might affect buyers and sellers will underscore your value and keep your audience informed.

2. Business updates. Your e-newsletter is also a great place to share what is going on with your business. In communicating with your database, let them know what they can expect from working with you. Introduce them to fresh faces and new insights by providing agent interviews. People love to see what happens behind the scenes. Entice them with success stories and client testimonials. Celebrate your achievements, like company and agent awards. This can help humanize your brand and ensure that your database feels like a part of the experience.

3. Call to action. Remind your database that you are ready to help them when they have any questions about real estate. Always include your contact information and let them know how they can reach out to you. You want to make it easy for your clients to find you in case they want to refer you to their family and friends. In that way, you are expanding your reach, and more people will find you to be their trusted resource for anything real estate-related.

What should you NOT include in your newsletter?

To avoid confusion, focus your content on your real estate business. Sending recipes or cleaning tips, while interesting, deviates from your main business. Cleaning tips, for example, would be great content if you are a cleaning company.

Keep your newsletter professional and continue to provide data that focuses on real estate data and insights that they cannot search for on Google.

Express your opinions and have fun sharing your business with others. I hope you found this article helpful. Let me know what you include in your newsletter. If you have any questions or would like to have a chat about real estate, call, text, or email me. I’d love to hear from you.