The Blueprint To Real Estate Triumph: Your Business Plan Guide

By Jacqueline Smith

Jacqueline Smith started in real estate in 2015 and sold 52 homes her first year in the business as a solo agent. After considering growing her own team, and exploring different team models, she decided to partner with Place in 2017. The partnership allowed her to fast track her growth, and provide better systems and models to her agent partners. Her and her team in Vancouver Washington now close over $165M in annual sales volume, while keeping the quality of the agent and client experience at the forefront.

This is my favorite time of the year - the fourth quarter, when business planning season in real estate is in full swing. Today, I’ll share four crucial steps for creating a powerful business plan:

1. Review your goals. Take a look at both your personal and financial goals, and identify your “big why.” It might sound cliché, but understanding why you want what you desire is essential. Your “why” will serve as your motivation during the inevitable challenges in real estate.

2. Create a plan. Once you’re clear on your goals and your “why,” create a plan by working backward. Determine how many appointments you need with new clients each week to achieve your goals. If you need assistance with this, I have a free tool to help you calculate the number of weekly appointments required.

3. Plan your daily activities. Identify the sources of these appointments, which are your activities. These can include open houses, prospecting, contacting friends, family, past clients, or leveraging paid lead sources. Ensure that these activities are within your control and can be tracked weekly.

4. Have accountability. Enlist accountability through a coach, mentor, friend, or even your family. Sharing your goals and commitment can help you stay on track and set a powerful example for your loved ones.

If you need guidance, feel free to call or email us, or click this link to schedule a strategy session. Additionally, I invite you to join an event on October 25, where we’ll discuss winning strategies for 2024. It’s an opportunity to learn from a seasoned coach and top agents. Register here to secure your spot; I look forward to seeing you there.