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By Jacqueline Smith

Jacqueline Smith started in real estate in 2015 and sold 52 homes her first year in the business as a solo agent. After considering growing her own team, and exploring different team models, she decided to partner with Place in 2017. The partnership allowed her to fast track her growth, and provide better systems and models to her agent partners. Her and her team in Vancouver Washington now close over $165M in annual sales volume, while keeping the quality of the agent and client experience at the forefront.

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Are you doing all the right things in real estate but still not closing enough deals?

If your follow-up feels inconsistent or frustrating, the problem may not be your leads. It may be your system. Let’s break down how to master real estate follow-up and close more deals by focusing on three simple but powerful habits.

Follow a consistent plan, not your emotions

Many agents base their follow-up on how they feel that day. When you feel motivated, you make calls. When you feel discouraged, you avoid them. The problem is that your income cannot depend on your mood.

Some days in real estate feel amazing. Other days feel heavy. That is normal. But your follow-up must stay steady no matter what.

Create a simple plan. Choose specific days to call, text, or email something helpful. Stick to that plan even when you do not feel like it. Consistency builds trust. Consistency also builds closings.

When you follow a plan instead of your emotions, your pipeline becomes more predictable.

Stop taking it personally

Have you ever called someone and they sounded rude or uninterested? It is easy to think they do not like you. That is rarely true.

People are busy. They have jobs, kids, stress, and real life happening around them. They are not thinking about real estate all day like we are. If someone sounds short on the phone, it may have nothing to do with you.

“Curiosity closes more deals than pressure ever will.”

Strong agents develop thick skin. They understand that rejection is part of the process. Some of the “rude” people you talk to today may become your favorite clients later.

Do not make it about you. Stay professional. Keep following up.

Ask better questions and stay curious

A lot of agents talk too much on follow-up calls. They try to explain, pitch, and convince. But the best agents listen more than they speak.

Ask open-ended questions. Questions that cannot be answered with just yes or no. For example, “What has you thinking about moving?” or “What would need to happen for you to make a change this year?”

When you ask better questions, you learn what really matters to the client. That helps you serve them better. It also helps you guide the conversation toward the next step.

Curiosity closes more deals than pressure ever will.

Mastering real estate follow-up comes down to three things: a consistent plan, thick skin, and curiosity over persuasion. If you are ready to build a stronger pipeline and close more deals in today’s market, let’s talk about your strategy. Call me at 360-800-1334 or email Jacquelinesmith@place.com to level up your follow-up and grow your real estate business today.

By Evergreen Real Estate Partners – Trusted real estate experts in Clark County and Southwest Washington

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